Bringing Innovation to African Fashion!

We push the boundaries of African fashion, fusing African heritage with futuristic elements.

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EXPRESS YOUR CULTURE WITH AN EDGE

Celebrate African culture through modern expressions.

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SHOP THE LATEST DROP

Explore the latest drop of trendy and fashionable products in our online store. Stay ahead of the fashion game with modern African culture.

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daolondon black military blazer , brown , daolondon blazer dress - odd muse
odd muse black military blazer , brown , daolondon blazer dress - maniere de voir
Adja Black & Chocolate Brown Military ..
£189.99 £99.00 Save £90.99
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Bintou Mud cloth African Corset (PRE-O..
£259.99
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Black midi corset dress - daolondon
Black midi corset dress - daolondon
Djeneba Black Corset Midi Dress – Cur..
£185.00 £99.00 Save £86.00
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Made for the African diaspora woman who dares to be different when representing her culture. We believe she should be able to unapologetically express her rich African culture with a unique edge.

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Our story

AFRICAN FASHION IS THE INSPIRATION FROM THE HISTORY, THE STRENGTH OF THE PEOPLE, THE TASTE OF AFRICA, THE BEAUTIFUL COLOURS AND EVERYTHING I
LOVE ABOUT MY CULTURE.


THE BRAND STRIVES TO BE FOCUSED ON DELIVERING INNOVATIVE, DESIGNS FOR LOVERS OF AFRICAN PRINTS THAT ARE LOOKING FOR THAT MODERN EDGE IN THEIR AFRICAN PRINT CLOTHING SO THEY CAN EXPRESS THEIR CULTURE IN STYLE.

WHO'S BEHIND THE BRAND